Growing a Wed Society market isn’t just about reaching new members (advertisers); it’s about staffing for success by building the right team to support your business. While new markets focus on reaching their first 100 members, mature markets are designed to thrive at the 250-member level. As your membership base grows, so should your support team. To get there, a mature market builds around four key roles: Sales Representatives, Community Manager, Digital Media Strategist, and the leadership of the market Owner(s). Together, these roles create the foundation for lasting growth.
A strong sales team ensures sustainable market growth. With two dedicated full-time Sales Representatives, your market can effectively generate new sales leads while maintaining strong relationships with existing members. From personalized outreach to tailored solutions aligned with each prospect’s unique needs, their efforts drive both satisfaction and retention. Because advertisers renew after each 1-2 year term, Sales Representatives have an incredible opportunity to build a book of business, leading to long-term retention amongst both the Sales Representatives and members.
Behind every successful member experience is a Community Manager dedicated to building satisfaction and keeping operations seamless. This role oversees everything from member onboarding and managing the online experience to maintaining relationships with professionalism and care. Beyond membership, they publish website content, coordinate advertisements, organize exclusive member-only events, and oversee Book of Weddings features. By taking on these responsibilities, the Community Manager ensures the market shines in the local wedding community.
In a digital-first world, it is vital for every mature market to have a strong digital and social presence, and the Digital Media Manager makes this possible. This role elevates a market’s online presence and ensures that members receive consistent value through digital and social channels. The Digital Media Manager oversees content creation, strategic planning, and analytics across five key social platforms: Instagram, Facebook, TikTok, Pinterest, and LinkedIn. Additionally, the Digital Media Manager supports the website strategy by publishing wedding blogs to the market website on a weekly basis. By balancing creativity with strategic insights, this role drives engagement, inspires the local wedding community, and supports overall market growth.
The driving force behind a thriving Wed Society market is the Owner(s). Beyond managing the business, owners lead their team, shape strategies, and cultivate the kind of culture that allows members to feel valued and supported by their local Wed Society market. By setting clear goals, monitoring performance, and maintaining strong community relationships, owners position their market for long-term sustainability. With a fully staffed team in place, owners are empowered to focus on leadership and business strategy.
Staffing for success enables every Wed Society market to perform at its best, with each role working together to elevate member satisfaction and overall business growth. Ready to lead a Wed Society market in your community? Explore the path to ownership today!
