The wedding industry is constantly evolving, and this year promises to be no exception. As couples look for new and exciting locations to tie the knot, certain markets are quickly emerging as must-watch destinations. From rising hotspots to rapidly growing metro areas, these cities are redefining the future of weddings. Here’s a closer look at the top wedding markets to watch, poised to make their mark in 2025.
Kansas City
Kansas City is quickly gaining recognition as a top wedding destination, thanks to its affordability, rapid growth, and vibrant wedding scene. With over 11,000 weddings hosted each year and projected total wedding sales exceeding $341 million, the city’s wedding industry is booming. A significant factor in this Midwestern gem’s growth is its youthful demographic with 27% of the population falling within the 20-39 age range. With its mix of affordability and urban charm, the Kansas City market is projected to attract even more couples in the coming year.
Phoenix
With its stunning desert backdrops and year-round sunshine, Phoenix is quickly becoming one of the most sought-after wedding destinations. Recently named the fastest-growing large city in the U.S. by The New York Times, Phoenix has officially surpassed Philadelphia as the nation’s fifth-largest city. With more than 28,000 weddings taking place annually and over 450 wedding venues in the metro area, couples have endless options for celebrating their big day. As the city continues to expand, its wedding market is set to thrive even more in 2025.
Salt Lake City
Salt Lake City is making a name for itself as a premier wedding destination, blending breathtaking mountain views and top-tier wedding industry professionals. The city hosts more than 15,000 weddings annually, with the average couple spending nearly $35,000. By 2025, wedding sales in Salt Lake City are projected to surpass $600 million, reflecting the region’s growing appeal. With a median age of 34.2 and 31% of the population aged 20-39, the city’s youthful energy fuels its dynamic wedding scene. For couples seeking a stunning natural backdrop, Salt Lake City is an ideal choice.
Columbus
With its vibrant city life and thriving wedding community, Columbus is attracting more couples looking for the perfect place to say “I do.” The city already hosts over 11,000 weddings annually, with total wedding sales projected to surpass $386 million this year. On average, couples invest $31,000 in their big day, taking advantage of Columbus’s blend of modern venues and stunning outdoor spaces. As Ohio’s fastest-growing city, Columbus is on track to see a 35% population increase by 2050, adding more than 3 million residents. This rapid growth, combined with its expanding urban landscape, solidifies Columbus as a key wedding market to watch.
Orlando
Orlando is more than just a top tourist destination, it’s also a booming wedding market. The city hosts more than 18,000 weddings annually and is supported by 277 wedding venues ranging from luxurious resorts to iconic venue spaces. According to Census data, Orlando was the fastest-growing city in Florida between 2022 and 2023, reflecting its increasing appeal to young professionals and couples. With 37% of the population between the ages of 20 and 39, the demand for wedding services continues to grow, positioning Orlando as an exciting wedding location in 2025 and beyond.
As these cities continue to grow and redefine the wedding industry, the opportunities for entrepreneurs to tap into these thriving markets are endless. If you’re looking to capitalize on the rising demand for wedding services, now is the perfect time to join the Wed Society franchise family. With our proven business model and strong presence in emerging wedding markets, we’re ready to help you start your own successful wedding media business. If you’re ready to tap into the future of the wedding industry, consider franchising with Wed Society and schedule your introduction call today.
